SEO for roofers

Pages for the work you do and the cities you cover.

A homeowner searches for roof repair, hail damage, or a roofer in their city. RooferLoop SEO is those pages: a clear title, the cities you cover, and a sitemap. A call from the page can become a job in the CRM. An insurance loss can open in Roofer Vault.

A finished house with a new charcoal shingle roof.
The house they are looking for. The page should name the city and the work.

What the SEO includes

Service pages

Repair, replacement, hail and wind, metal, and the other work the company actually sells. Each page says what the job is and where you do it.

City pages

One page for each city in the service area, linked to the services. The name, phone, and address match the company record in the CRM.

Structured data

The company name, phone, and address are on the page in a form Google can read, plus a sitemap. The page is what the homeowner reads.

Questions

FAQ copy for the searches homeowners already type: license, storm claims, and how to hire. The answers stay on the page.

Internal links

Services link to cities. Cities link back to services. The CRM, the claim, and the company site are part of the same set of pages.

No rank promise

The pages are written so a search engine can read them. RooferLoop does not sell a position on a results page.

Hail impact marks in asphalt shingles.
Storm searches spike the week after hail. The page should already exist.

After the storm

Write the page before the hail, not the night of.

Repair, replacement, and hail damage are different searches. City pages say you work there. The phone number is the one on the CRM, so the call is a job, not a voicemail nobody logs.

  • A page for each service you sell.
  • A page for each city you cover.
  • The same company name, phone, and address as the CRM.

Questions

Is this local SEO?

Yes. The pages name the services and the cities. The company name, phone, and address are the same ones stored on the CRM.

Does SEO replace the CRM?

No. SEO is how a homeowner finds the company. The CRM is where that homeowner becomes a job, a claim, and a paid roof.